How Con Ed ensured an employee’s heroics got recognized
A utility worker rescued a man from the subway tracks. A bystander recorded video. How did Con Edison make sure the power company was mentioned in the news coverage?
A utility worker rescued a man from the subway tracks. A bystander recorded video. How did Con Edison make sure the power company was mentioned in the news coverage?
Your front-line staffers sculpt customers’ first impressions. It’s vital for your organization’s success that top leaders and mid-level managers keep communication flowing.
After a TV argument with actor Ben Affleck about Muslims, Bill Maher deflected questions about it in an interview. Should he have?
After a TV argument with actor Ben Affleck about Muslims, Bill Maher deflected questions about it in an interview. Should he have?
Is this good for PR and bad for journalism?
Is this good for PR and bad for journalism?
If your CEO is reluctant to start tweeting, show him or her these first tweets from CEOs and executives of major companies.
Look upon the give-and-take as a win/win, rather than as having both sides end up unhappy. You’re establishing (or reinforcing) a long-term relationship, after all.
‘Got Milk?’ is an iconic marketing campaign. But rather than resting on their laurels, the people behind it are creating and curating new content that’s useful to milk guzzlers.
Tap into your favorite news source, and find an angle to an event or trend that applies to your audience. There’s a wealth of inspiration if your eyes are open.
While major events still go live, organizations produce more quick videos that employees can watch when and where they want. Video has become ‘the new document.’
The first-ever PR Daily Salary and Job Satisfaction survey found that PR people got pay bumps in 2012, but they’re mostly dissatisfied with their pay.
The author waxes disdainful about those ‘What will next year bring in our industry?’ posts, offering instead some hopes that common sense will prevail.
After an unfortunate incident at one of its cinemas, a Curzon executive pens a heartfelt (if technically flawed) apology to a customer. Lots of lessons here.
Crisis communicators, internal communicators, PR pros, and social media experts share the words of wisdom that have stuck with them.