Management lessons from ‘House of Cards’
It’s a bit like ‘The Leadership Secrets of Genghis Khan’—if old Genghis weren’t such a softie.
It’s a bit like ‘The Leadership Secrets of Genghis Khan’—if old Genghis weren’t such a softie.
Yes, it takes discipline and dexterity to get on and off your favorite platforms quickly—and you might not get your usual ‘fix’—but you can represent your brand amply by using these tactics.
First Security Bank’s Only in Arkansas website celebrates the state, its festivals, and the Frito chili pie. What it won’t plug is its savings accounts—or its customers.
Technology moves fast, but that doesn’t mean you have to toss all the old content on your website. A little reworking can make it look like new.
Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting ‘likes’ doesn’t cut it. Here’s some guidance.
These tools will create embed codes for anything on the Web, develop lists, organize seemingly endless piles of data, and more.
Turn your intranet into the ultimate information hub by creating these content areas.
U.S. Waterproofing, a family-owned Illinois business, got an enormous boost from writing about itself. The lessons it learned will work for you, too.
Show, rather than tell; realize that conflict and suspense are your friends; and borrow from other writers—but don’t let your writing sound like ‘writing.’
The author breaks them down into categories for marketing, SEO, and writing, explaining the benefits of each application.
Delving into content marketing? Make it good, don’t blab about yourself, and pay attention to your data, says this expert. Tennis videos work, too.
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
Audits aren’t exactly fun, but they provide a great opportunity to spruce up old content. From fixing links to adding images, here are some easy ways to do so.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?