Twitter and Snapchat embrace video content with partnerships and ads
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
Its privacy scandal is deepening after reporters revealed the company logged phone data. It says it would never sell sensitive information—and it’s trying to change the subject.
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.
The play, part of The Public Theater’s Free Shakespeare in the Park, depicts the Roman leader in a familiar form. Amid criticism, the companies have distanced themselves from the production.
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
Speakers, the opportunities are increasing—as are the competitors for those coveted event spots. Here’s how to step up your game and leave your audiences clamoring for more.
An internal communications service, shopping tab, integration with outside apps and other features are pushing Facebook well past its competitors. Here’s what communicators should know.
As Thanksgiving approaches, the company has added texting to its marketing menu. Could the Pilgrims digest food safety tips on social media?
Try using this blink-of-an-eye platform to promote camaraderie and cultivate brand ambassadors within your workforce. Here are five ideas to consider.
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
Wondering how your organization can take advantage of the photo app’s new feature? The Olympics, Shopify and other organizations provide excellent inspiration.
Visuals of fireworks took first prize in social media marketing over the holiday weekend. Plenty of brand managers showed a strong online presence. Here’s a sampling of the action.
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
Some of these tips are old standbys; others are unique to the new year. Read on to determine which your organization should emphasize during our next revolution around the sun.
It’s completely unanimous; these phrases should be past history.