Grab some communication takeaways from Jen Psaki, and learn a painful lesson from a terrible Black History Month idea.
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Data from 2020 suggests employers have a lot of work to do to convince their workers that they care and are invested in their future.
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Employee resource groups and flexibility from management are key tools for helping your workforce manage increased responsibilities on the homefront.
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Monitoring news outlets and online mentions is just the beginning. Diligent preparation and identifying what will constitute a reputational disaster—not just basic complaints—are crucial.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Here’s what we plan to take with us post-pandemic.
Running the gamut from merely lousy customer service to the tragic events of 9/11, these cases studies offer lessons—citing positive and negative examples—for messaging amid turmoil.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
As turmoil unfolds, your company must show compassion and treat your employees and the public with care and integrity. You’ll earn a loyal workforce and enhanced brand reputation.
