8 movies for corporate communicators
The Oscars are behind us, but these movies are great for communicators to watch anytime.
The Oscars are behind us, but these movies are great for communicators to watch anytime.
The global online ledger has retail sales implications for manufacturers, as well as applications in elections, identity security, consumer protections—and much more, as PR pros get creative.
Twitter helped define the term ‘social media.’ As it turns a decade old, social media managers, marketers and professional wordsmiths discuss how the platform has affected their efforts.
Keeping employees in the dark about your organization can hurt productivity or, worse, make them quit. If your leaders balk at transparency, consider these tips from fellow industry pros.
The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.
Are you a grammar goddess, a word wizard, a syntax specialist, a phrasing phenom? Acknowledge your shortcomings, sure, but celebrate and share your strengths.
Are you having trouble getting your message through? Do you want to scream when employees delete organizational emails unread? A new guide explains how to fix that.
Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.
This free download offers ways to benchmark your newsroom and improve your outreach to journalists—and the general public—by making it a content platform.
It’s a vicious cycle: Workers are put off by stagnant newsletters and clunky intranets, so they tune out to the messages that might get them back on track. Break that spiral with these tips.
The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.
Visual storytelling captures attention and delivers messages that stick in viewers’ minds. Here are some fundamental approaches, along with tools to streamline the process.
Major organizations such as H&R Block, Nissan North America and MasterCard take varying approaches to creating digital newsrooms that attract reporters and fans.
The crowdsourced website is often derided as unreliable, but how easily can reporters and members of the public find information about your organization on your website?
Having your staffers sing the praises of your organization online to their friends and followers is increasingly popular, but important factors determine such efforts’ success.