Storyteller. Content gatherer. Alchemist. Are you able to handle all three? Kleenex, Stantec and Roche turned corporate lead into gold when they took on these challenges.
The president maintained his characteristic composure in taking difficult questions from journalists. Here are the takeaways for you and those you’re advising.
The second-longest-serving U.S. attorney general has lost her battle with Parkinson’s, but her words continue to motivate and inspire.
Whether you’re a content specialist or a marketer who has created a viral meme to promote a brand, take a cue from your workday to inspire your options for this year’s masquerade.
Have to tell the troops about layoffs, an upper-level scandal, an imminent hostile takeover or divestment? Learn how to lessen the blow—and boost employee understanding.
Email can be a dynamic force that brings your employees to your stories, videos and other information. Keep it brief. Format matters. Don’t forget non-desk workers.
League commissioner Roger Goodell says the ‘Play Smart. Play Safe’ effort focuses on prevention and treatment of head injuries. Still, some question the PR around the launch.
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
Some 15,000 journalists are expected in Cleveland for next week’s political convention. In light of recent public safety incidents, crisis communicators are ‘hoping the event is uneventful.’
Make videos of your employees. Photograph the junk in your organization’s closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of ‘fair use.’
As staffers rushed for the free treats in a conference room, a PR agency studied how its news spreads internally. Enjoy: It’s National Doughnut Day.
OK, so it’s not ‘Good Morning America’ or ‘Today,’ but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line.
Media relations can feel like an uphill battle for PR pros trying to secure coverage. A recent survey says that ineffective newsrooms are to blame.
