‘He says things that are stupid,’ his lawyer contended. That didn’t sway the judge. Here’s what communicators can take away from the online indiscretion by the ‘pharma bro.’
Employee communications are essential for informing and engaging your staff. Here are some imperatives to get yours started—or to fine-tune what you have in place.
When crafting a statement in response to a political issue or writing about such controversial themes as gender, xenophobia and more, follow these tips.
Houston medical facilities are strained as the hurricane has deluged the city. Here’s how they’ve conveyed crucial information, along with stories of their preparation and response.
Even on an overcast day, an Ontario hospital group drew record viewership for a Facebook Live broadcast about the dangers of leaving kids in hot cars. Best of all, TV loved it.
The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.
Using our voices to promote ethical discourse is the most powerful defense against fake news.
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
From planning events to doctoring PowerPoint decks, tasks that shouldn’t fall to you end up in your lap anyway. Here’s help in drawing the line so you can focus on big-picture issues.
Are you a grammar goddess, a word wizard, a syntax specialist, a phrasing phenom? Acknowledge your shortcomings, sure, but celebrate and share your strengths.
Gone are the days of people perking up at the cheery ‘You’ve got mail!’ alert. Still, electronic missives are vital for conveying crucial information. Here are the pitfalls to sidestep.
The studio said the digital marketing effort was ‘inappropriate on every level, especially given the trust we work to build every day with our consumers.’
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
With so many engaging and versatile alternatives, it’s wise to explore other channels for conveying important information to your colleagues.
