Here’s how you can use the tool to reveal information about your website’s visitors and show how campaigns perform, which you can use to shape future messages and boost your efforts.
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
The impetus to minimize workplace strain and pressure often falls to corporate bigwigs, but communication pros can return the favor. Here’s how to lighten leaders’ loads.
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
The tech entrepreneur offered his company’s services to help save the youth soccer team trapped in a flooded cave in Thailand. Some found the move a crass example of newsjacking.
Kick around these takeaways from the world’s greatest sporting spectacle, and you just might find more workplace endeavors flying successfully into the back of the net.
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
The platform is looking to capitalize on its authority as a news source by changing how it surfaces new posts and videos. Here’s what PR pros should know.
Don’t let a shoestring budget prevent you from connecting with donors or producing compelling content. Add these useful resources to your messaging arsenal.
From scholarships to hurricane reports, Del Mar College informs and enlightens its stakeholders and others in and around Corpus Christi, Texas.
Many organizations are sharing ways people can help others who might contemplate taking their lives. Others have asked reporters to help stop it from spreading.
It’s no longer enough to just provide the facts. PR pros must appeal to the sensitivities of media gatekeepers to get the coverage their clients need.
