A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
Craft concise content, post relevant information, and use your platform to gather raw, candid feedback.
Working in PR or communications can be a demanding career that requires long hours and late nights. Here are some tips to help strike a healthy balance.
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Find business prospects at our conference, then tour Nebraska Medicine’s state-of-the-art biocontainment unit.
Even if your team’s been knocked out of the tournament or you couldn’t care less about sports, hoops offers heaps of applicable workplace wisdom.
Do you have a hard time fitting reading into your hectic schedule? Here are some books that dedicated communicators can fit into the most crammed of schedules.
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos. Experts urge users not to share the footage.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Few companies deal with as many employees on the go as an airline. Find out how Alaska and its sister brand Horizon Air stay in touch with pilots, flight attendants and others.
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
Amid palpable partisan rancor, the president urged an end to the ‘politics of revenge, resistance and retribution.’ Optics in the House chamber grabbed the lion’s share of online buzz, however.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
