Ragan Insider Kath McNiff
14 compelling internal communication campaigns
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.
Search Results (ai news for communicators)
Ragan Insider Ted Kitterman
How Life is Good built an anniversary campaign to highlight positivity
The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.
Ragan Insider Robby Brumberg
How, when and where should you communicate bad news?
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
Ragan Insider Robby Brumberg
3 key traits of irreplaceable communicators
Indispensable pros consistently radiate emotion, energy and engagement, and they’re much more than mere announcement pushers or data deliverers.
Ragan Insider Robby Brumberg
How Miami International Airport reaches—and teaches—harried travelers
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Ragan Insider Ted Kitterman
How to explain media relations value to clients
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.
Ragan Insider Russell Working
6 ways to get your employees to read mobile email
Even your desktop workers often check workplace email on their phones. Are you making sure they can access your messages?
Ragan Insider Ted Kitterman
In focus: Communicators’ power to drive business purpose
At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.
Ragan Insider Russell Working
8 ways to get employees to read through emails
Keep it brief. Use images. Have fun. And tear down that intimidating Berlin Wall of text.
Ragan Insider Robby Brumberg
How communicators can do less and survive—and even thrive
The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results.
Ragan Insider Matt Herman
6 ways automation can free up communicators for more creative work
These tech tools will reduce tedium and afford you more time to innovate and to cultivate relationships with clients and journalists.
Ragan Insider Sean B. Pasternak
7 ways PR pros can navigate the evolving news landscape
Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.
Ragan Insider Ted Kitterman
Why communicators keep missing the mark on SEO
If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of how search engines work.
Ragan Insider Ted Kitterman
How communicators can learn to speak ‘CEO’
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Ragan Insider Robby Brumberg
How communicators can bolster workplace emotional intelligence
To ensure your career ascends instead of ends, focus on self-awareness, empathy and social skills—and help others to do the same.
