Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Let’s take some time to limber up, reintroduce ourselves to teammates, and refocus on comms fundamentals.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
The two factions can ignore each other’s efforts and fume over ownership disputes—or become a complementary tandem. Here’s how to reduce aggravation and increase collaboration.
Internal messaging should inform employees and outline steps to keep them healthy. Externally, companies can help quash misinformation and actively support health organizations’ efforts.
You can be the brains, heart, soul and backbone of your business—but it takes guts.
Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Here’s a (gentle) kick in pants for all the Sedentary Garys and Idle Idas hunched over computers. Let’s get serious about striding toward a healthier, happier, less stressful year.
As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.
