BIDMC Quarterly: Integration done well
A look inside an employee publication that strikes the perfect balance between print and online.
A look inside an employee publication that strikes the perfect balance between print and online.
Write to impress, not inform, says B.S. Reiter, the nom de plume of a recovering corporate editor.
The Times of London put Microsoft’s PR rep Oona Rokyta on her heels with a story that had more legs than legitimacy. Could you have handled the situation better?
Follow the example of Walgreen World to create a publication that’s engaging, readable—and compelling enough for employees to hang on their wall.
What might happen during an economic downturn and what you can do to keep your job.
When it comes to the Web, don’t assume that everything is self-explanatory.
They were having an online conversation about intranets and a fight broke out about the very purpose of the profession.
Brevity is important, but don’t cut out the hearts of your stories.
When Parade ran an interview with slain politician Benazir Bhutto—and neglected to mention that she’s dead—you have to wonder who signed off on the story.
A recent poll shows managers, not IT, are the primary reason social media sites are blocked at work. Driving that decision: fear.
Advice for communication generalists who want to break into this lucrative niche in the business; and advice for pigeon-holed scribes, too.
Blogs and podcasts and other social media tools can help solve one of your intranet’s biggest problems: the fact that it’s boring.
An inside look at how Beth Israel Deaconess Medical Center’s integration efforts improved readership.
The indiscriminate use of initialese and tired clichés tarnish otherwise good publications.
An undercover front-line worker finds that ‘corporate minders’ can more easily suck the meaning out of a culture than inject it.