Considering crowd-sourcing? Better have a plan
Is crowd-sourcing simply turning over your problem or your project to a random online assemblage and hoping for the best? Not if you want good results, says the co-founder of CrowdSPRING.
Is crowd-sourcing simply turning over your problem or your project to a random online assemblage and hoping for the best? Not if you want good results, says the co-founder of CrowdSPRING.
How do you get communicators in marketing, PR and internal communications working enthusiastically on social media for their hospital? Set up a social media boot camp, and start with the basics.
Ignorance and apathy are common (but easily solved) problems.
Ignorance and apathy are common (but easily solved) problems.
It’s user-friendly, because its users helped redesign it.
Your customers couldn’t care less about your new design or whether your dog just had kittens.
Communicators wade in where angels of mercy feared to tread (at first, anyway).
Employees visit site for information and linger thanks to engaging stories.
Alliances with other departments prove beneficial, and they’re easier than you might think.
A great, ever-expanding vista lies beyond Facebook fans and tweeted links.
Keep employees coming back for more with fresh content, easy-to-find features.
The relationship can be cordial, but generally, their structural and tactical realities breed contempt.
Chesapeake Energy is responding to critics (now) and preparing for disaster (hopefully never).
Intranets, e-mail remain top channels, but social media is gaining steam, according to IABC.
9 tips to prove your worth and put more cash in your pocket.