10 steps to effectively use social media for PR
Altimeter Group’s Brian Solis says doing public relations through Facebook and Twitter has to be more than superficial.
Altimeter Group’s Brian Solis says doing public relations through Facebook and Twitter has to be more than superficial.
The home improvement chain’s how-to community brings store employees’ expertise to those in need of do-it-yourself tips.
A former executive at Information Week is all for the concept, but he says the company’s strategy is much bigger than that.
Perceptive Software’s magazine, InContext, is filled with informational—not sales—pieces.
Do social media tenets apply within your company’s firewall? Different purposes call for different approaches.
With tools in the vein of YouTube, Facebook, Twitter, LinkedIn and Yahoo Answers, the grocery store chain is connecting and rewarding employees.
In compelling videos and articles, the aerospace giant takes you inside a freezing hangar, a Moscow engineering center and a U.S. Air Force base for a test flight.
With a century of intellectual capital at its disposal, IBM is creating a digital system to bring it to people looking to make the world better.
As a corporate conference facilitator with Second City Communications, Lisa Linke advocates for work environments open to ideas.
Many internal communicators haven’t even started working on a strategy to communicate with employees via mobile devices.
How a U.K. company successfully introduced its internal network to tech-averse staffers, while other organizations have taken an array of creative tacks with their intranets.
Head off potential setbacks by addressing these important but oft-overlooked components.
With its new HealthWatchMD website, the Atlanta-based hospital system, with agency partner TRIO, has become a media producer.
Some will miss a great video tool, but most agree it wasn’t irreplaceable in the changing world of internal comms.
Learn why your company’s dated, confusing and downright embarrassing content can send potential customers fleeing.