5 must-have qualities of PR pros
Are you hiring for an entry-level PR position? Use this checklist to determine whether your potential hire has what it takes to succeed.
Are you hiring for an entry-level PR position? Use this checklist to determine whether your potential hire has what it takes to succeed.
This author says they are. Do you agree with his reasoning?
A majority of PR agencies operate on the up-and-up, but there are a few bad actors out there. Watch out for these red flags.
Print this article out and stick it on your cubicle wall for help on days when your creative juices have dried up.
The American Cancer Society, Chick-fil-A, WWE and more know how to relate to their customers on social media. Try implementing a few of their techniques.
Career fulfillment is the responsibility of employee and employer alike. Making it a priority would help erase the perceived distinction between vocation and avocation.
Your online profile should be engaging and informative. Here’s help in capturing the ‘real you’ for potential clients, employers, and other audiences.
On social media, when something goes wrong it escalates quickly. Here’s advice about how your Twitter team should (and shouldn’t) respond.
It’s one thing to let employees tweet nice things about you organization and its products or services. It’s quite another to guide them about serving as informed, engaging advocates for your mission.
If the Federal Reserve Bank of Chicago can host a town hall that looks like a street festival and publish a funny and irreverent newsletter, your organization can too. Here’s how to pull it off.
These tips can help you make your presence on the job-based social media site make a splash.
Reports of the demise of the written word are premature. Adjusting the way we go about producing it is not a terrible idea, though.
Have you ever asked what the company’s business model is, or what employees in similar roles have done to succeed? These queries can quickly make you a frontrunner for the job.
We’re galloping toward free-flowing offices—for those who aren’t working in three-hour bursts from their patios—and relying on mobile technology for just about everything. Just ask your sales team.
If your CEO is reluctant to start tweeting, show him or her these first tweets from CEOs and executives of major companies.