9 deadly Facebook mistakes—and how to avoid them
If your Facebook page isn’t turning followers into customers, it’s probably because you’re committing one of these damaging missteps.
If your Facebook page isn’t turning followers into customers, it’s probably because you’re committing one of these damaging missteps.
Your online profile should be engaging and informative. Here’s help in capturing the ‘real you’ for potential clients, employers, and other audiences.
Engagement can be elusive in many workplaces. Take these cues from organizations that keep their employees motivated and committed to big-picture objectives.
Want to alienate your employees, chase away customers and flush your business right down the tubes? Just fail to honor your commitments. Instead, be true to your word with this guidance.
The time has come, the author asserts, to undo the widespread mistakes that online marketers have been making for years and conduct business with a whole new approach.
Whether you’re in marketing, PR or some other communications position, certain workplace constants hold true. Here’s guidance from someone who was in your shoes not long ago.
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
From identifying a hot topic to researching and explaining it to distributing your finished product, these online tools can save you time and spare you headaches.
From identifying a hot topic to researching and explaining it to distributing your finished product, these online tools can save you time and spare you headaches.
Clever tweets, amusing memes and funny remarks when you answer questions about your products can attract new customers and deepen the engagement of long-time fans.
Users can now send 10,000-character private messages. In light of recent data, PR and marketing pros might also want to join Periscope and Snapchat.
Even seasoned communicators can make these slip-ups. Have you committed any?
The two companies have gotten mostly great PR out of the moves, though a few vocal critics are speaking up, too.
There is one essential question you must ask when forming a coalition to address a particular problem or achieve a specific goal. Without it, your employees might be spinning their wheels.
Social media users jumped to attack a marketing firm that formerly worked with the dentist that killed Cecil the lion. Here’s how the firm handled the scrutiny.