Why and how to give your staffers a distinctive voice on social media
Employee advocacy can be your brand’s greatest asset, but not if your people are just pumping out the corporate line in unison.
Employee advocacy can be your brand’s greatest asset, but not if your people are just pumping out the corporate line in unison.
Eat more. Drink more. Watch cat videos. Send more emails. These anti-resolutions for the New Year will make you a better communicator. While you’re at it, skip that workout at the gym.
The overwhelming majority of your employees and customers use smartphones and other mobile devices. Follow these protocols to keep your communications at their fingertips.
One veteran PR pro gives several tips for landing the agency job of your dreams.
With more and more employees working remotely and using their own mobile devices to conduct company business, it’s vital that you protect sensitive information. Here are some safeguards.
Get tips on mobile strategy, from reaching out-of-office workers to measuring your results, when you download this new FREE guide.
Several Twitter users criticized the company, saying it’s using sexist stereotypes to encourage women to pursue science and math careers.
If you can’t seem to convince marketing how important it is for your departments to collaborate, find a way to slip them this article.
The platform can connect employees, foster collaboration and cut down on email—but not all employees will like it. Consider these pros and cons.
Want to know how to do powerful visual content marketing? These six companies tell their brand stories unforgettably on Instagram with beauty, utility, thrills, risk, motion and emotion.
One lucky PR student has a chance to rub elbows with and learn from PR and marketing pros at Benefit Cosmetics.
Hollywood knows how to tell a story. Embed yourself. Know your audience. Be succinct. Tips for communicators from ‘Star Wars,’ ‘The Revenant,’ ‘The Hunger Games’ and other new releases.
Hear how the caffeine giant uses internal social media to turn employees into brand ambassadors.
Developing and landing a story pitch are just the beginning. Making the most of the opportunity requires planning, diligence and carefully guiding the journalist toward conveying your message.
These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.