3 PR lessons from ‘Beauty and the Beast’
Get ready to be Disney’s guest with these savvy takeaways for brand managers.
Get ready to be Disney’s guest with these savvy takeaways for brand managers.
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
PR isn’t just about making a client look good. It’s about doing the right thing. But younger PR pros feel unprepared to offer counsel.
Ask executives to answer all staff questions within a day. Surprise workers with ice cream. Send top performers on a trip. And inspire everybody with the story of the guy who lost 100 pounds.
With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here’s how to do so.
If you’re a female communicator, take International Women’s Day—and your career—by the horns with this week’s featured job listings.
Executives increasingly use online sites, but how can they (you) do it without having every post sound like a committee wrote it? A panel from a recent Ragan Facebook summit weighs in.
It’s not just a platform for wacky images and video. Instagram can build your leaders’ profiles and lend a human face to your organization.
Deloitte has launched a system of quarterly status updates—four-point questions that identify problems and successes and which initiate conversations about workplace issues. Check it out.
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
Yes, you’d like to take away a chunk of that abundant budget. As more employees become brand advocates, that potential increases. Here’s how to tap into that bounty and more.
The impact of the young, tech-savvy, highly social workforce is surging. Make sure your culture offers the professional development opportunities that Gen Y craves.
Look for information all-stars who can explain, clarify and provide reliable information for your blog’s audience.
Ready to improve your workplace environment? Focus on these areas.
Follow this advice to eliminate these common blunders, which could be turning off your next potential employer, and instead make your CV sparkle.