5 ways Microsoft’s chief storyteller makes content more human
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.
A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Getting feedback is a part of every job, but sometimes it’s not helpful, pertinent or particularly useful. Here’s how to sidestep comments that miss the mark — without starting a fight.
A new study reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
See what top communicators at Microsoft and Amazon are saying about this elite professional community.
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this affects the PR industry.
Given that 80% of today’s employees value key benefits over a mere pay raise, it makes sense for employers to invest in such offerings for recruitment and retention.
The iconic crayon-maker creatively updated its principles and conducted a messaging ‘upgrade’ to boost camaraderie and common purpose.
You might not need to hire an agency right off the bat, but you should make public relations tactics a priority to get your organization off the ground. Here’s what to do.