Our hormones rage over social media

Are our hearts a-flutter over Twitter, et al, for nought? Or is this ‘the real thing’?

Remember when you were a teenager and a new girl (or guy) started coming to your school? We guys would practically drool all over ourselves just because there was a new female face in the crowd. We wanted to know all about her and show her how good we were at figuring her out — fast — so that all the other guys would be in awe of us. When we found out she was pretty much like all the other girls, our fascination faded and we were on to the next cutie. (Girls exhibited similar behavior over new guys, but I’m speaking here from my perspective.)

The same is happening with communicators and social media.

Communicators are still drooling over social media. We want to know everything about it — everything, it seems — and we want to figure it out fast so all our peers will be in awe of us.

Before long, we’ll realize that social media are pretty much like all the other communication vehicles out there, and we’ll move on to the next thing. For now, however, we’re still in the high hormone stage.