One Big AI Tip: Train it on your brand voice

AI writing can often come across as flat and stale. However, with just a little extra work, artificial intelligence can learn and reproduce your brand voice. You don’t even need a paid account to do it.

Start by pulling a reference library of materials that showcase your brand voice. This could be press releases, emails, speeches — whatever showcases how your brand sounds and feels. You can also add a style guide if you have it. You can either upload documents directly or copy and paste them into the prompt field and tell your AI friend to use it as a guide.

But even with that information, you won’t get perfection off the bat. Tell the AI what it does well and what needs work, and it will learn and improve over time. Be specific in your feedback — remember, it’s essentially a clever intern at this stage.

Now, you’ll get generative writing that’s more in line with your brand voice and style. But remember: human editing is the last and most important step for any AI endeavor.

For more ideas ranging from tactical to future-focused, join us for the first Ragan’s AI Horizons Conferences in Miami, Florida, Feb. 24-26.