One Big AI Idea: Make AI your style editor
Getting an entire department – or company – to use a particular style consistently can be like herding cats.
Someone insists on using the Oxford comma no matter how many times you tell them not to. Brad overuses hyphens like they’re going out of style. And Janet, for some reason, insists on using British spellings..
AI can help.
If you’re using a set style, such as AP or MLA, you can simply ask your AI of choice to edit according to that style guide. Or if you have an in-house document that guides your style use, you have two options.
For a quick and dirty method, you can simply upload or copy and paste the style document, then upload the document you want to edit and check against that style. You can simply repeat this process every time.
Or you can create a custom GPT that only requires you to upload the style document(s) once. You can then share it throughout the organization. This requires marginally more setup on the front end but can pay off in time savings down the road. You will need a paid ChatGPT account to create a custom GPT.
When editing, ask the AI to highlight the changes it’s making so you can doublecheck its work. Never trust AI without verifying – in some instances, it may swear up and down it’s removed all the Oxford commas while it hasn’t removed a single one.
Trust but verify, always.
Allison Carter is editor-in-chief of PR Daily. Follow her on Bluesky or LinkedIn.
