Most Facebook brand posts written at 5th grade level or below
The Marketing Maven’s Guide to Facebook also found that exclamation marks more than double engagement and items posted at lunchtime get the most attention.
What do you get when you analyze 5,800+ brand Facebook pages and nearly 1.6 million total posts?
Depressed, I assume.
But you also get some interesting insight into social media content. The Marketing Maven’s Guide to Facebook took this approach, and the results can be found here.
Some of the highlights from the study:
• The majority of brand Facebook posts (67.3 percent) are written at a fifth grade level or below.
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