Measurement experts: Solid metrics and trust go hand in hand

In times of unease, trust is a premium commodity.

“The new normal requires trust,” Katie Delahaye Paine says. “The key to the ‘next normal’ is measurement, as usual.”

At PR Daily’s Media Relations & Measurement Virtual Conference on May 14, Paine, founder and CEO of Paine Publishing, offered her observations on metrics—what has changed and what remains constant—in a tandem presentation with Johna Burke, global managing director of AMEC. Burke noted that the Barcelona Principles 3.0 will launch in July.

In Paine’s opening section of “Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles,” she emphasizes the importance of measuring stakeholder sentiment, both internally and externally.

“If you don’t have data at hand, you’re really in trouble,” she warns, adding an admonition to take a big-picture view, lest you miss key details.

“Stop counting things as though everybody lives in a silo,” she says. “You’ve got to look at things in terms of your overall corporate priorities.”

What’s chief among those priorities? People.

You can’t succeed without engaged employees, she says, so you must find out: How are they really feeling?