Leaning on change management for AI adoption
Lessons from PwC for large organizations making a digital transformation.

Implementing technology at a large organization requires a strategy focused not only on software and compliance, but also on employees adapting to their evolving role.
“I’ve seen when websites came into the picture, when social media came into the picture for communications, it’s not just about the technology, it’s about change management and helping people learn how to do their job in a slightly different way,” said Daryl Drabinsky, head of social media and communications team AI champion at PwC, at Ragan’s AI Horizons Conference.
Here’s how PwC implemented AI into their organization:
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