Know the nuances of pitching online versus print outlets
When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.
Here’s the long and the short of it.
Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story.
Though some will vary from outlet to outlet, here are general guidelines to ensure you have the right tools for every channel to improve your chances of a successful media hit.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
