How employee personas inform employee experience

Your employees are your organization’s greatest asset. They make up your company’s identity and give it the personality it needs to succeed. But within that employee base are widely varying experience levels, backgrounds, and perspectives. A monolithic approach to communicating with them isn’t going to cut it.

That’s where employee personas can come in handy.

At Ragan’s Internal Communications Conference this October, Carla Guest, senior communications manager at Siemens Energy, shared her perspectives on how employee personas helped her team communicate with the 98,000 Siemens Energy employees across the globe after its formation in 2020.

“The employee communication landscape was such that they were getting all this information, and we likened it to drinking from a fire hose,” Guest said. “We wanted to narrow the topics, better orchestrate the messaging, and help employees understand what truly matters to them.”