Infographic: What communicators should know about fonts
What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros.
A well-chosen font could be the difference between a reader gleaning your message and having his or her eyeballs glaze over.
What is a font, you ask?
“Typeface” officially refers to a group of fonts with unique characteristics. For example, Comic Sans is a “typeface” (an annoying one). “Font” refers to the specific size and color of a character within a typeface.
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