Infographic: What communicators should know about fonts
What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.
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Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros.
A well-chosen font could be the difference between a reader gleaning your message and having his or her eyeballs glaze over.
What is a font, you ask?
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