Infographic: The skills every content marketer needs
Content marketing involves more than just writing articles. The best content marketers have an eye for graphic design, search engine optimization, writing code and more.
You want to be a content marketer?
What you really mean is that you want to be part journalist, part Web developer, part graphic designer, part scientist, part search engine optimization expert…
Content marketers must be well-rounded, an infographic from Uberflip preaches. They have to pull skills from many industries, including:
​
Science: Experimentation is a large part of content marketing. Whether you’re building a landing page or launching a pay-per-click campaign, you must test every tactic to determine whether it works.
Writing: Creating content is obviously part of content marketing’s domain. The best content marketers are good with words and can write content that grabs attention.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
