Infographic: Statistics to drive your 2019 email marketing efforts
Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.
Does email marketing still pack enough punch to warrant the effort?
According to an infographic from EveryCloud, 55 percent of organizations say that email accounts for more than 10 percent of their sales.
However, as wonderful as email marketing is for converting customers, it can be equally detrimental if the content is not beneficial to readers. Sixty-six percent of consumers will unsubscribe if the content doesn’t pertain to them.
[RELATED: Earn recognition for your innovative and impressive comms campaigns.]
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