Infographic: Key facts about holiday shoppers’ behavior
More than 90 percent of consumers will go online to research and/or buy gifts this season, and 80 percent say emailed offers induce them to buy.
Black Friday and Cyber Monday may have passed, but there’s still plenty of time left for consumers to shop for the holidays. Brand managers, don’t slack on your marketing game just yet.
Between your website, email marketing and social media campaigns, there are many ways to encourage consumers to buy your products and services in the next couple of weeks.
An infographic from Mainstreethost provides interesting statistics on consumers’ holiday shopping behavior. Here are a few:
Online shopping:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.