Infographic: Crafting the ideal logo
Colors, shapes, typefaces and white balance affect how—and even whether—people will remember your brand. Consider these tips before designing your organization’s logo.
Most organizations’ logos have fairly simple designs, but don’t be fooled: A significant amount of thought went into creating them.
A designer must consider the effect that colors, shapes, typefaces and even white space will have on their organization’s audience before they debut a new logo.
An infographic from Company Folders explains how to design the perfect logo. Here are a few pointers:
1. Reinforce your brand with your design: It’s no accident that Burger King’s logo looks like a hamburger. Apple’s logo—with a bite taken out of the fabled fruit—implies wisdom.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
