Infographic: Are virtual and augmented reality worth the hype?
The market for immersive technologies is projected to reach $120 billion by 2020, yet many remain skeptical. Are we on the brink of a marketing revolution, or is this another passing fad?
People have been touting virtual and augmented reality for years, but the tandem technologies have yet to take hold. Brand managers and consumers have been hesitant to dive into this emerging yet widely misunderstood trend.
MDG Advertising has produced an infographic that explains the difference between virtual reality (VR) and augmented reality (AR), how organizations and brand managers are using each, and a few bold predictions about where the technologies are heading.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
