Infographic: 7 myths of email marketing
The words in your subject line won’t send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.
Have you heard that the words you use in an email’s subject line can doom your note to the spam folder?
Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.
These are myths, and there are a lot of them swimming around out there about email marketing.
Before you plan your next email campaign, take a look at this infographic from Alchemy Worx. It busts seven of the most common falsehoods, including:
Consumers are drowning in emails from trusted brands.
Sixty percent of consumers receive fewer than six brand emails per day.
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