How YouTube-like channels can boost your internal communication

Your communications team is no doubt making an extra effort to produce video for many audiences: employees, customers, partners and investors.

With all this great video content coming out of communications and PR, how do you corral it all so that employees can find it when they need it and can watch videos and stay up to date on colleagues, new products and company messages?

Creating a video portal—like a YouTube or a Vimeo, but for internal audiences only—is a smart way to facilitate access to videos for employees and encourage more frequent viewing. Using a portal can help you control access to videos, as well as helping you track which videos are most popular.

The challenge for organizations is to create video portals that have tools that make them as easy to use as YouTube or Vimeo, but with elements that companies need in order to maintain privacy and control.

“YouTube has the right features for consumers, like playlists and social features,” says Paolo Tosolini, director of emerging media for RUN Studios in Kirkland, Washington, and a former manager of new media at Microsoft. “Enterprises have different requirements.”