How to turn managers into top-notch communicators

Is your manager comms cascade broken? Did it ever work in the first place? When a manager takes a player/coach approach, they earn a level of trust with their direct reports that makes them the ideal ambassador for delivering news about changes, business developments and culture alike.

During Ragan’s Employee Communications and Culture Conference this past April, Ragan produce Isis Simpson-Mersha moderated a conversation with Comcast Executive Director of Communications, Technology, Product and Experience Carly Keeny along with Kristin Hoose, senior director of external constituent communications at The Leukemia & Lymphoma Society, and digital communications consultant Dave Perry.

Here’s what stuck out.

Patience, perseverance and training

Asked early on to imagine their managers as the drivers of communication, each panelist weighed in on what that would look like.

Perry began by saying that this is a fantasy without patience, perseverance and training.