How to pivot in-person activations to virtual events

That’s good for public health but a real blow for brands and PR agencies that rely on these events for activations for their campaigns. So, how can these messages move online and still deliver for the brands and communicators that are counting on them?

Jase Lucas, coded{pr}’s showroom manager, shares this case study:

Challenges

“Festival Season is a huge moment for many agencies and brands. Each spring, we ramp up our showroom with a special initiative in the weeks leading up to Coachella through Stagecoach.

“In addition to our existing clients, we engage with brands solely for this activation on a project basis. At the beginning of this year, we were already working with various brands to ship us an increased number of products for our gifting and styling suite, while also planning for our own ramp up with marketing materials, décor and added team members.

“When Coronavirus started to impact businesses around the world and Coachella was officially postponed, it felt as if overnight, businesses were implementing work from home systems in support of social distancing recommendations and as of March 19th, Los Angeles Mayor Eric Garcetti mandated a ‘Safer at Home’ emergency order.