How to pitch Delta’s Sky mag

Editors of in-flight magazine look for pitches about the green movement

If your idea of a business traveler is a middle-aged white guy who’s big on golf and whiskey, think twice before you pitch Sky, Delta Air Lines’ in-flight magazine. Duncan Christy, Sky’s editorial director, says the monthly’s content has shifted in recent years to match the changing faces on the planes.

“The old paradigm of the business traveler is no more,” says Christy. “They comprise everyone from young professionals to those going strong in their 60s.” Sky’s editorial is now aimed equally at men and women, Christy says, since there’s no longer an apparent gender imbalance.

The big change at Sky in recent months is the addition of coverage of the green movement. Sky’s March issue was devoted entirely to green issues, a result of the magazine’s parent company’s plans to improve its green credentials, Christy says.