How to overcome 3 influencer marketing obstacles
To make the most of social media heavy hitters, take advantage of online tools that can help identify primo prospects and measure return on investment.
Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.
Let’s examine how to surmount three crucial challenges:
1. Identifying the right influencer
A recent Econsultancy study revealed that 73 percent of marketers believe the biggest challenge in influencer marketing is simply identifying the “right influencers.”
This could mean marketers are having a hard time finding influential people in a relevant niche. It could also mean they’re struggling to select specific influencers who would be best for their brand.
Either way, there are two solutions to this problem. First, you should invest in tools that can help identify ideal influencers for your brand. BuzzSumo and Klout are both tremendous.
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