How to make your LinkedIn profile pop

Crafting your online professional image takes key initial steps and regular updates

As I expand my use of LinkedIn as a way to communicate, I have learned a lot about getting my name and credentials in front of people.

Last year I attended a LinkedIn Power Users Webinar led by Nathan Kievman, who filled this free workshop with useful stats, first-person success stories, and a solid Q&A session. To get the most from your LinkedIn profile, Kievman recommends you pay attention to four key elements:

1. Complete 100 percent. A successful profile has several elements, and a lot of people complete less than 90 percent. Take that extra step to include all the requested information. A lot of my friends say they stop short of asking for recommendations. They feel awkward approaching even people they know well. I was nervous asking people to write recommendations for me as well, but I have found most people are very happy to write something nice about my work. I freely admit that—on dark days—I read my recommendation page for a little ego boost.