How to address social issues and reinforce belonging in the workplace

Communication professionals must navigate increasing expectations to address social issues alongside changing DEI policies.   

To do so, Kristina Gong, SVP of workplace advisory at Edelman, recommends developing a strategic communications playbook to ensure organizational messaging remains inclusive and consistent. With a well-crafted approach, comms teams can navigate complex conversations, while maintaining trust and reinforcing organizational image. 

“We know that when employees see company values are aligned with theirs, and when they understand their roles and how they contribute to larger business outcomes, we see better engagement and business growth,” said Gong in a Ragan Webinar.  

Here are the communications imperatives Gong identified for confronting political topics and navigating DEI: