How PR pros can stand out in 2020
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
2020 will be a challenging year for communicators.
The news holes will be taken up with all the usual headlines of a new decade: presidential campaigns, the Olympics, and a few other minor stories like impeachment and the usual corporate crisis. And those are just the things we already know about.
The question for professional communicators isn’t how to break through all that clutter—you probably can’t—and probably don’t want to, since your most likely breakthrough scenario would be a major crisis.
The real question is, how do get your point across to senior leaders in such a crazy year.
Here are few survival tips for 2020:
1. Put yourself on a media diet.
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