How PR pros can score wins on Reddit
The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights.
PR pros’ calendars are filled to the brim, as they try keeping up with current events, monitoring trending news stories, researching and pitching journalists and evaluating media results.
Add to the headache social media, which has added another level of monitoring and engagement to the daily tasks of a PR pro.
Of course you know about Twitter (after all, journalists hang out there the most) and we’re sure you’re monitoring your brand or clients on Instagram. You promote your company’s accomplishments on LinkedIn, and you’re forever trying to navigate Facebook’s tricky algorithm.
You’ve got the big guys covered.
However, there is one often overlooked social media site PR pros tend to miss: Reddit.
Reddit is a goldmine for PR professionals, and if you’re not paying attention now, you should be.
What is Reddit?
Reddit is about community. Reddit is a network of over 100,000 communities based on interests where people (called Redditors) discover the topics most relevant to them.
Check out these interesting Reddit stats:
According to Reddit, 85% of users who return do so for a specific community.
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