How to craft business-savvy leadership comms

As a business leader, you’re on top of the important details and insider knowledge that helps keep your organization running along smoothly. But how comfortable do you feel sharing that knowledge with others?

The ability to communicate not only your role, but your department’s function within the scope of the business, is essential to inform your colleagues of your progress and needs at work.

But you can’t just preach from the pulpit and call it a day. Effective leadership communications demonstrate a business knowledge that considers employee experience, challenges on the job and more.

At Ragan’s Internal Communications Conference in Seattle, Ted Birkhahn, managing director at Vested, and Kristin Graham, founder of Unlock the Brain, discussed and emphasized the importance of knowing how to communicate in the larger context of the business.