How I got here: Jive PR CEO Lindsay Nahmiache leads with big ideas in business and life

Lindsay Nahmiache, co-founder and CEO of Jive PR and Digital, established the Manhattan Beach-based public relations, social media and influencer marketing agency in 2009. Before she was a founder, Nahmiache spent several years working at E! Entertainment in London, UK and Contiloe Films in Mumbai, India. Despite facing challenges in securing a job in North America, Nahmiache persevered, ultimately creating her own opportunity with a global agency dedicated to helping brands scale.

In addition to running an award-winning marketing agency, Nahmiache is one of the founding members of Legacy 8, an early stage venture capital fund that focuses on technology and consumer brands.

The thing I’m most excited about for the future of my profession is: 

Storytelling will never go out of style. New tools will always pop up but the ability to tell stories that resonate with audiences will stand the test of time. 

A book or song that changed the way I think about my career is: 

Book: Breaking the Habit of Being Yourself by Dr. Joe Dispenza. This book is a great scientific look at how you can rewire your brain through meditation in order to be happier and have higher performance. Working in an agency environment can be challenging, and while I thrive in this sort of controlled chaos, everything needs balance, especially as I also have a young child. I try to meditate daily and do a solo trip (2-3 days every year) to recalibrate. 

One piece of advice I would give other people in my profession is: 

Think big! Thinking small requires the same amount of effort, if not more. There is actually another GREAT book on that that everyone should read – The Magic of Thinking Big.

A tool or a piece of software I cannot live without is: 

We live and breathe Slack. We’re a fully remote team, spaced out all over the globe, so having everyone and everything all in one place is not only essential for business needs, but for the team’s social needs as well. On top of Slack, and with the increase of AI platforms popping up, we are implementing new practices into our daily routines to help work efficiently and stay ahead of the curve. 

I stay on top of trends by: 

Making it a point to dive into as much material as possible, I understand that staying on top of trends in this constantly evolving industry is a full-time job. I regularly read top publications, blogs, and newsletters like The Holmes Report to keep up with the latest developments. I also attend networking events and conferences to learn from my peers. Plus, I listen to industry podcasts like The PR Week podcast and follow Instagram accounts real-time updates and discussions with influential thought leaders and organizations. 

The moment I’m proudest of in my entire career is when I: 

Came back to North America after spending six years working in the UK and Mumbai. Finding a job was extremely difficult. Companies didn’t want to hire me because I had no North American experience. So, I started contract work and grew from there until it only seemed right to start an agency. I went from not being able to get a job to owning an award winning, global agency. 

Isis Simpson-Mersha is a conference producer/ reporter for Ragan. Follow her on LinkedIn.