How Ford communicators, IT collaborated on a SharePoint site
IT and comms have different goals and approaches when building a site. But that doesn’t mean they can’t both end up happy with the result.
Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Perhaps you’ve had the experience of working with a difficult person in IT. You may also have a few cranky sorts in your own department.
You know what happens when you get the wrong people in a room—personality conflicts, a clash between process-oriented IT and touchy-feely comms types.
But the two sides at Ford Motor Company worked out their differences in designing a SharePoint site-resulting in “surprise and delight from the IT team,” says Sara Tatchio, manager of global integrated communications.
Along the way, Tatchio and Kate Blizinski, managing editor of @FordOnline, accumulated wisdom both in managing a SharePoint transition and in resolving conflict among departments.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
