How companies can build trust with employees amid ongoing turmoil

Trust is among the most precious commodities in the world.

It’s invaluable, in business and in life, but how do you nurture such an elusive, abstract concept? Despite a recent precipitous decline of trust in government, religious institutions and the news media, new research shows employers are in a prime position to fill the void of confidence. However, this all hinges on whether businesses can go beyond lip service to deliver on concrete actions that demonstrate genuine empathy, inclusion, sustainability and transparency.

Courtney Gray Haupt, Edelman’s U.S. Health Sector lead, recently shared expertise and timely guidance with Ragan on building–and sustaining–trust in the post-pandemic era.

Here’s what she had to say:

Ragan: What specific ways can companies and communicators build meaningful trust in 2021 and beyond?