How comms can positively reframe company culture

You can’t create culture, but you can redefine how culture impacts your organization when you understand how it permeates all parts of a business through messaging.

By Justin Joffe
@joffaloff
Nov. 11, 2022

Comms can't create culture, but we can reframe it through our messaging.

At Ragan’s Future of Communications Conference, Ragan Head of Councils Mary Buhay held a panel titled “The Evolution of Employee Culture” alongside CLC members Brian K. Parker, VP of communications for Navy Federal Credit Union and Brandi Anstine, chief branding officer at HealthLinc. The discussion covered a wide range of topics, including how culture permeates all parts of a business through messaging and how employee comms can positively redefine culture.

Here are some of the ideas that Anstine and Parker shared during the illuminating event:

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