How classic storytelling tactics improve employee engagement

The way information is presented to employees can make all the difference between messaging that gets lost in inboxes and messaging that resonates and drives change.

At Ragan’s Employee Communications and Culture Conference in Chicago this past April, Laura Marchiafava, internal communications manager at RB Global, explained how to unlock better employee engagement and internal content performance through key storytelling tactics.

Internal communicators must translate a whirlwind of information, priorities, directives and plans into digestible, actionable takeaways for the right people at the right time. Marchiafava says this process begins with:

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Marchiafava advocated for one of the most fundamental storytelling tactics we all learn in school: The five-part narrative. The steps include a beginning, rising action, turning point, falling action and conclusion.