How bad grammar may be damaging your brand
A Forbes columnist has argued that ‘Internet speak’ and brands trying to sound like their customers could be eroding reputations.
If you watched “Weird Al” Yankovic’s video for his new song “Word Crimes” this week, you saw a pretty great summary of grammar’s sad state.
Your brand, it seems, might be in danger as well.
It’s easy to blame the Internet’s hyper-speed culture for creating some super annoying shorthand, but for some of us, grammar is still valued.
Writing for Forbes, Jason DeMers asks an important question: Is bad grammar killing your brand? He writes:
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